Connecting With Merchants

Learn how partners connect with merchants on OnAnthem and start new merchandise relationships.


To feature a merchant’s products on your storefront, you send them a connection request. Once they approve it, you can sell the products they share with you.

Send a connection request

  1. Browse available merchants from your dashboard.
  2. Open a merchant to view their details, then send a connection request.
  3. The merchant reviews your request and approves or declines it.

After a merchant approves

  • The connection becomes active, and you can feature the products the merchant shares with you.
  • The merchant controls which products are available to you — all products, specific collections, or individual products.

Good to know

  • You can't feature or sell a merchant's products until they approve your request.
  • A merchant can update what they share, or end the connection, at any time.